Snacks & Sweets

Hey Baby! Products are carefully sourced from all over the world and imported to South Africa.

Their rice cakes and teething biscuits are GMO-free, gluten-free and the teething biscuits come in handy BPA-free packaging, easy to grab and run. Easy on tummies, little hands and mouth. Hey Baby! are working on developing even more healthy snacks for you and your family.

The yummy, light and convenient snacks are easy to hold, easy to pack, easy to eat and even easier to digest.

With a variety of shapes for little fingers to explore, organic puffs are perfect to relieve those aching gums and fill hungry tummies.

In 1971, one man had a dream… And that man was Darryl Senior…
To build a sweet factory that would produce the best sweets in the business Mister Sweet started in Primrose with only 15 employees, in a 600 square meter factory.

His tenacious personality and dogged single-mindedness ensured the business grew slowly.

For Darryl, the two keys to success in his business have been good quality product, great variety and constant innovation. Keys that remain at the heart of the business today.

In June 2021 Mister Sweet found its new home when it was bought by Premier FMCG.

Established in 1996, Edita Food Industries continues to evolve, upholding its commitment to delivering premium-quality snack products that resonate with consumers’ evolving tastes and preferences.

Edita’s venture into the industry began when it introduced the first packaged croissant snack under its flagship brand Molto to Egypt’s market. Today, Edita has gained traction for its diverse product range spanning cakes, bakery, rusks, wafers, candy, biscuits, and frozen pastries, featuring over 140 SKUs...