Snacks & Sweets

Snack of the People

Frimax believe that what you put in, is what you get out. This is what makes Frimax and its flavours so loved.

They ensure that every packet is filled with the beautiful goodness and flavour packed taste that you've come to expect from them! Quality is at the very heart of what Frimax does. Based in Verulam, South Africa - Frimax Foods is loved across many countries and is a household name and trusted brand in South Africa.

Whether it be at the school tuckshop, at your favorite garage or from the hawker on the street, the nostalgic taste will continue on from generation to generation. Fulfilling a legacy of Quality and Goodness…

Hey Baby! Products are carefully sourced from all over the world and imported to South Africa.

Their rice cakes and teething biscuits are GMO-free, gluten-free and the teething biscuits come in handy BPA-free packaging, easy to grab and run. Easy on tummies, little hands and mouth. Hey Baby! are working on developing even more healthy snacks for you and your family.

The yummy, light and convenient snacks are easy to hold, easy to pack, easy to eat and even easier to digest.

With a variety of shapes for little fingers to explore, organic puffs are perfect to relieve those aching gums and fill hungry tummies.

In 1971, one man had a dream… And that man was Darryl Senior…
To build a sweet factory that would produce the best sweets in the business Mister Sweet started in Primrose with only 15 employees, in a 600 square meter factory.

His tenacious personality and dogged single-mindedness ensured the business grew slowly.

For Darryl, the two keys to success in his business have been good quality product, great variety and constant innovation. Keys that remain at the heart of the business today.

In June 2021 Mister Sweet found its new home when it was bought by Premier FMCG.

Montagu is a trusted South African brand, known for our moreish array of dried fruit and nuts. Their bright orange branding, reflect the values and philosophy of providing Goodness you can trust.

The Montagu brand is regarded as a pioneer in the snacking industry for offering a delicious and diverse range of modern snack options that support consumers who aspire to lead a healthier lifestyle.

In 2018, Montagu became a part of the Acorn Agri and Food family - a leading South African vertically integrated agriculture and food group with a hundred-year legacy. As part of this transformation, Montagu has grown significantly to hold both local and international distribution and supplies products to a large number of Montagu Branded stores, as well as numerous retail and convenience stores across the continent.